The key vision of Axon's founders was to create an SMS delivery infrastructure that could meet the exact requirements of enterprise communications. It needed to be fast, in order to leverage the benefits of mobile; it needed to be reliable, in order to ensure that mission critical messages weren't lost or delayed; it needed to be secure, in order to give enterprises the confidence to adopt the technology; and it needed to be traceable, giving users a complete audit trail of communication in order to meet the needs of potential customers.
Axon addressed these points by developing and operating its own infrastructure and having a deep connection to the telco world.
Some have argued that the growing ubiquity of smartphones and mobile internet access will be a threat to technologies such as SMS and voice, however Axon is confident that these products will remain as relevant as ever. For one, it seems from the evidence to date that, even when customers are given a portfolio of communications choices on mobile, then SMS and voice remain as a key part of their communications mix.
Axon aims to be a major player in the enterprise mobility and telco-web convergence worlds. Its approach of offering clients high-quality mobile interaction through simplified, standardized interfaces means that its product propositions remain as relevant as ever in this ever more complex world.
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