Corporate Social Responsibility (CSR) is the principle where companies should contribute to the welfare of society and not be solely devoted to maximizing profits. It is a concept that organizations have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations.
Socially responsible companies can act in a number of ways to benefit society, be it by giving money to the arts, funding academic scholarships, supporting community-building initiatives, and so on
Instant payments and coupon delivery using handsets, as we currently do with credit and debit cards
Marketing and exchange of information such as schedules, maps and business cards and coupon delivery using NFC Marketing tags
Payment for items by just waving the mobile phone over NFC capable devices
Transferring images and posters for displaying and printing via mobile phones